Marketing Quiz
1. Which concept of marketing is based on the assumption that superior products sell themselves?
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Answer: d. Product
2. Which is not a four Ps of marketing?
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Answer: a. Plan
3. Non-store marketing includes
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Answer: d. All of the above
4. Which element of the promotion mix do wholesalers generally apply to obtain their promotional objective?
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Answer: c. Trade Promotion
5. Market sub-divided on the basis of behavioural characteristics is called
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Answer: a. Segmentation
6. What is mass marketing?
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Answer: a. Offering the same products and marketing mix to all consumers.
7. Physical distribution provides
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Answer: c. Place and Time utility
8. A product line strategy wherein a company adds a higher priced product to a line in order to attract a broader market which helps the sale of its existing lower priced products is called ________.
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Answer: b. Trading up
Human Resource Management Quiz
1. Which one of the following is not the operative function of HRM?
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Answer: b. Controlling
2. The purpose of job evaluation is
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Answer: c. Wage Determination
3. Industrial Dispute Act, 1947 provides the following industrial relations machinery resolution of conflicts except:
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Answer: c. Negotiation
4. Under which method of performance appraisal one person is compared with all others for the purpose of placing them in a simple order of work?
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Answer: c. Ranking